As a tech sales rep, your job is to help companies find and purchase the products and services they need to improve their business operations. Depending on the specific company and its needs, you may be selling software, hardware, or tech and IT services. In this article, we’ll break down each of these categories and provide some examples of products that fall under each one.
Software Products
Software solutions can be sold as on-premise programs that are directly installed onto the customer’s computer or as SaaS (software as a service), which runs on the vendor’s servers and operates through an Internet browser. These kinds of products include:
Customer Relationship Management (CRM) Software
CRM software helps businesses manage their interactions with customers and potential customers. It typically includes features like contact management, lead tracking, and sales forecasting.
Accounting Software
Accounting software helps businesses manage their financial data, including accounts payable and receivable, budgeting, and financial reporting.
Document Signing Software
Document signing software allows businesses to securely sign and share documents electronically. This can help speed up the document signing process and reduce the need for physical paperwork.
Email Automation Apps
Email automation apps help businesses send automated and targeted emails to their customers and subscribers. This can help improve email open rates and conversions.
Other Examples
Other examples of software products that a tech sales rep might sell include project management software, collaboration software, HR software, marketing automation software, e-commerce software, and cybersecurity software.
Hardware Products
Tech hardware is the physical product used to run the software. This includes:
Laptops and Desktop Computers
Laptops and desktop computers are essential for most businesses. They are used for a wide variety of tasks, including word processing, spreadsheet management, and graphic design.
Servers
Servers are used to manage and store data for a business. They can be used for everything from email hosting to website management.
Mobile Devices
Mobile devices like phones and tablets are becoming increasingly important for businesses, as they allow employees to work on the go and stay connected with colleagues and clients.
Other Examples
Other examples of hardware products that a tech sales rep might sell include monitors, keyboards and mice, printers and scanners, networking equipment, storage devices, and accessories like cases and chargers.
Tech and IT Services
Lastly, a tech sales rep might sell consulting and troubleshooting services to companies that don’t have a dedicated IT staff. Whether these tech wizards have a single specialty or a wide range of IT skills, it’s the salesperson’s job to land clients who need that knowledge and are willing to pay for it. Some examples of tech and IT services include:
IT Consulting
IT consulting services can help businesses with everything from network design and installation to data backup and recovery.
Cybersecurity Services
Cybersecurity services can help businesses protect themselves from cyber threats like hacking, malware, and phishing attacks.
Help Desk and Technical Support
Help desk and technical support services can help businesses troubleshoot and resolve any technical issues they may encounter.
Other Examples
Other examples of tech and IT services that a tech sales rep might sell include server maintenance and management, cloud computing solutions, software development and customization, training and education, and managed IT services.
Conclusion
As a tech sales rep, you’ll need to be familiar with a wide range of products and services in order to help your clients find the best solutions for their business needs. By understanding the different categories of products and services you might sell, you’ll be better equipped to provide your clients with the guidance and support they need to succeed.
