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How to Get Into Tech Sales in 2023 – Tips for Becoming Marketable

Hand stretched out for a hand shake closing a deal

In today’s technology-driven world, the demand for skilled tech sales professionals continues to grow. With new technology being introduced all the time, companies need sales professionals who can effectively sell their products and services to a tech-savvy audience. If you are interested in pursuing a career in tech sales, this article is for you. In this article, we will explore how to get into tech sales in 2023, including tips for highlighting your sales experience, becoming more marketable with sales and tech certifications, learning the tech industry inside and out, looking for the right tech companies, and networking for tech sales jobs. Whether you are just starting out in sales or are a seasoned sales professional looking to break into the tech industry, this article will provide you with the information you need to succeed in tech sales.

 

II. Highlighting Sales Experience

When looking to get into tech sales, highlighting your sales experience is essential. The ability to sell products and services is a critical skill for any sales professional, but it’s especially important in the tech industry. Here are some tips for effectively highlighting your sales experience:

  1. Tailor your resume and cover letter to the tech industry

  • Highlight the skills and experience that are most relevant to tech sales
  • Use industry-specific terms and language
  1. Showcase your achievements

  • Provide specific examples of successful sales experiences
  • Include any awards or accolades you’ve received
  1. Highlight your ability to sell to a tech-savvy audience

  • Demonstrate your understanding of technology and how it can be applied to meet customer needs
  • Highlight your ability to communicate complex concepts in a clear and simple manner

By effectively highlighting your sales experience, you can demonstrate your value to potential employers and increase your chances of getting hired in tech sales.

III. Becoming More Marketable with Sales and Tech Certifications

Sales and tech certifications can make you a more marketable candidate when pursuing a career in tech sales. Certifications demonstrate your knowledge and expertise in specific areas of the tech industry, which can make you more attractive to employers. Here are some tips for obtaining sales and tech certifications:

  1. Choose the right certification program

  • Research different certification programs to find the one that best fits your goals and interests
  • Consider the cost, time commitment, and prerequisites for each program
  1. Complete the certification program

  • Follow the program requirements to earn the certification
  • Keep up with industry updates and continuing education requirements
  1. Showcase your certification

  • List your certification on your resume and LinkedIn profile
  • Highlight the skills and knowledge you gained from the certification

Some popular certification programs in the tech sales industry include CourseCareers for individuals looking to get an entry level role as a Sales Development Representative (SDR), and LeveldCareers for SDR / BDR looking to grow into an Account Executive role, as well as technology-specific certifications from companies like Salesforce, Oracle, and Microsoft. Remember LinkedIn is extremely powerful when it comes to your resume and accomplishments. It is like a living, breathing resume and even while you sleep recruiters can check you out!

IV. Learning the Tech Industry Inside and Out

To succeed in tech sales, you need to have a solid understanding of the tech industry. Here are some tips for learning about the tech industry:

  1. Read tech industry news and blogs

  • Follow tech news sources to stay up-to-date on industry trends and developments
  • Subscribe to tech blogs and newsletters to learn about new products and services
  1. Attend industry events

  • Attend tech conferences and trade shows to meet industry professionals and learn about new products and services
  • Join professional organizations to network with other tech sales professionals
  1. Take online courses

  • Take online courses to learn more about specific areas of the tech industry, such as cloud computing or cybersecurity
  • Participate in webinars and online workshops to learn from industry experts

By staying up-to-date on industry news and trends, attending events, and taking courses, you can become a true expert in the tech industry and position yourself as a valuable asset to potential employers. 

V. Looking for the Right Tech Companies

When pursuing a career in tech sales, it’s important to find the right tech company to work for. Here are some tips for researching and finding the right tech companies:

  1. Research the company’s products and services

  • Look for companies that offer products and services that you are passionate about and can sell effectively
  • Research the company’s industry position and competition
  1. Research the company’s culture and values

  • Look for companies that have a culture and values that align with your own
  • Research employee reviews and ratings on sites like Glassdoor
  1. Network with current and former employees

  • Reach out to current and former employees of the company to learn more about the company culture and work environment

By finding the right tech company to work for, you can increase your chances of success in tech sales and find a company that is a good fit for your career goals and values.

VI. Networking for Tech Sales Jobs

Networking is a key part of finding a job in tech sales. Here are some tips for networking effectively:

  1. Use LinkedIn

  • Create a professional LinkedIn profile and connect with other tech sales professionals
  • Join LinkedIn groups related to tech sales and participate in group discussions
  1. Attend industry events

  • Attend tech conferences and trade shows to meet industry professionals and potential employers
  • Introduce yourself to speakers and exhibitors to learn more about the industry and potential job opportunities
  1. Leverage your existing network

  • Reach out to friends, family, and former colleagues to see if they know anyone in the tech sales industry
  • Ask for introductions and referrals to potential employers

By networking effectively, you can increase your visibility in the tech sales industry and build relationships that can lead to job opportunities. I can’t stress enough, LinkedIn is an extremely powerful tool when networking and job searching.

VII. Conclusion

In conclusion, getting into tech sales in 2023 requires a combination of sales experience, certifications, industry knowledge, and networking. By highlighting your sales experience, obtaining sales and tech certifications, learning about the tech industry, researching and finding the right tech companies, and networking effectively, you can increase your chances of success in tech sales. An easy way to get all of these and potentially land a job is through our partner CourseCareers. With the right combination of skills, knowledge, and networking, you can pursue a rewarding career in tech sales and take advantage of the many opportunities available in the growing tech industry.

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